Introduction to E-commerce (Second Edition)

Author: Lin Ronghang, Chen Shuguang
Publisher:
Publish Date: 2005-07-01
Features: This book is a comprehensive textbook on e-commerce. It is called comprehensive because it starts from the perspective of enterprise informatization and truly elaborates on the fundamental principles and methods of enterprise-level "e-commerce," rather than just discussing "e-commerce" or confusing "e-commerce" with "e-commerce." With a professional approach, it treats "e-commerce" as part of "e-commerce," thus avoiding the misconception that when people mention "e-commerce," it is only about online transactions. The book consists of 10 chapters. Chapter 1 explains the basic process of enterprise informatization and the fundamental concepts of e-commerce. Through Chapter 1, readers gain a complete understanding and correct perception of e-commerce, laying a solid foundation for further study. Chapter 2 introduces the network fundamentals of e-commerce. By studying this section, readers will master the information technology knowledge related to enterprise electrification. Chapter 3 discusses the application of networks by enterprises and how to conduct marketing through the internet, building on the knowledge from the previous two chapters. Chapter 4 covers electronic payment in the e-commerce process, as well as the financial systems of the financial industry and enterprises, providing a complete introduction to the system platforms and technological applications of electronic financial systems. Chapter 5 introduces the basic knowledge of supply chain management, including electronic procurement, electronic manufacturing, logistics, warehousing, and other enterprise supply chain-related knowledge for the manufacturing and retail industries. Chapter 6 explains the basic concepts of enterprise customer relationship management (CRM) and the information technology used in the CRM process, as well as the fundamental skills and methods for conducting CRM through computer networks. Chapter 7 introduces the manufacturing information system—Enterprise Resource Planning (ERP). Chapter 8 covers one of the hottest topics in modern enterprise management—knowledge management. Chapter 9 discusses the risk management of e-commerce. After IT technology is integrated into enterprises, while businesses gain benefits, they must also be mindful of preventing new commercial risks. Chapter 10 introduces the basic methods of informatization for small and medium-sized enterprises (SMEs), such as ASP, enabling SMEs to access high-level information technology without significant investments in hardware and software, and to effectively achieve enterprise electrification.