Crisis Gate: Media Typhoon and the Success or Failure of 40 Brands

Author: Nina Sun
Publisher:
Publish Date: 2006-02-01
Features: The ancient Chinese saying goes, "Be prepared for adversity in times of peace" and "Plan ahead for rain before it falls." Even multinational corporations, global Fortune 500 companies, and trusted well-known brands can still face reputation crises, regardless of the cause. Prevention is the most important aspect. However, if a crisis cannot be avoided, one must learn how to handle it—how to handle it appropriately? The paths are walked by people, methods are thought up, and experiences can be drawn upon. Take a look at the causes, consequences, and intricacies of over 40 crisis events involving well-known brands from 2003 to 2005. Perhaps they will be useful in the future! This book is composed of four parts: case analysis, event summaries, media coverage, and excerpts from reports. Each case is followed by the number of news articles and web pages found using Baidu keywords as supplementary information. The unique feature of this book lies in its avoidance of any commentary on the events themselves, while instead listing the stories behind the events, the deep and complex factors of the crises, the decision-making processes of company management and leaders, and more. After thoroughly reading these cases, readers will gain a general understanding of the role and responsibilities of the media in corporate crisis events, as well as an appreciation for the universality and destructive power of crises. They will also better understand the importance of crisis management in business operations.
This book is composed of four parts: case analysis, event summaries, media coverage, and excerpts from reports. Each case is followed by the number of news articles and web pages found using Baidu keywords as supplementary information. The distinctive feature of this book is its avoidance of any commentary on the events, focusing instead on the stories behind the events, the deep and complex factors of the crises, and the decision-making processes of company management and leaders. By thoroughly reading these cases, readers will gain a general understanding of the role and responsibilities of the media in corporate crisis events, as well as an appreciation for the universality and destructive power of crises. They will also better understand the importance of crisis management in business operations.
With the gradual release of this series, "China Enterprise Crisis Management," and with the participation of（）, we hope that Chinese entrepreneurs and peers can benefit from it. We aim to promote the theory of corporate crisis management and encourage more people to study and explore the issue of crisis public relations in China.