Advertising Strategy: The Art of War Used by China's Largest Domestic Advertising Agency

Author: Li Shideng
Publisher:
Publish Date: 2003-01-01
Features: Today, the market is sluggish, and old methods no longer work. Everyone feels confused. At this time, Sino-Guang uses its team's years of operational experience and case studies to summarize a "military strategy" for advertising work. On the surface, it provides industry peers with an operational model for reference and comparison; further, it confronts the deep reflection of advertising operators and addresses the major question of what constitutes the core competitiveness of an advertising company. The book is rich and substantial, a sharp military strategy, a magnificent chapter of creativity, and full of enlightenment. Today, the market is sluggish, and old methods no longer work. Everyone feels confused. At this time, Sino-Guang uses its team's years of operational experience and case studies to summarize a "military strategy" for advertising work. On the surface, it provides industry peers with an operational model for reference and comparison; further, it confronts the deep reflection of advertising operators and addresses the major question of what constitutes the core competitiveness of an advertising company. The book is rich and substantial, a sharp military strategy, a magnificent chapter of creativity, and full of enlightenment.