Business Communication: Practice, Language, and Documents

Author: Liu Yanyi, Wang Yanxi
Publisher:
Publish Date: 2005-09-01
Features: This book, written in both Chinese and English, introduces fundamental theories, methods, and techniques for oral and written communication in business activities, as well as key considerations. It consists of ten chapters, covering topics such as public relations, research and planning, commercial advertising, negotiation, documents and reports, business contracts, exhibitions and conferences, employment and recruitment, and multimedia and the internet. Each chapter is divided into three parts: background knowledge, oral communication, and written correspondence. These sections include situational dialogues, case studies and analyses, annotations of key terms, and practical exercises. The book aims to provide comprehensive, practical, and engaging content with strong guidance, readability, and applicability. With language skills essential for international business as the thread and specific scenarios of various business activities as the weave, this book offers readers a learning resource that is language-standardized, highlights key points, features up-to-date content, and is highly communicative, embodying a modern spirit.