Management classics: 38 must-read management books

Author: Liu Guoning, Zhang Yinwu
Publisher:
Publish Date: 2004-08-01
Features: Organized by authoritative experts and scholars from the Institute of Modern Economic Management, this book is edited by renowned economist Liu Wei and others. The authors focus on various successful management ideas and models, selecting 38 influential classics from the vast body of management literature over nearly a century that have shaped the development of global enterprises. Each classic is summarized and condensed, presented in an easy-to-understand manner, accompanied by successful case studies, allowing readers to quickly grasp the essence of the management masters' thoughts and more effectively apply these advanced management concepts to their daily work.