How to Conduct Telephone Surveys (Second Edition)

Author: (USA) Linda B. Bourque
Publisher:
Publish Date: 2004-06-01
Features: This book aims to explain how to conduct and manage telephone surveys, focusing on paper-and-pencil methods and how to organize interview results for analysis. It covers various types of telephone surveys, data collection methods, and the appropriate contexts for each method. The book also discusses techniques for designing and managing questionnaires, selecting, training, and supervising interviewers, sample determination methods, response rate calculation methods, data processing methods, and cost estimation methods. Additionally, it addresses relevant issues that may arise during the conduct and management of telephone surveys.