Modern Perspectives on Managerial Economics

Author: Fang Boliang (Singapore)
Publisher:
Publish Date: 2005-01-01
Features: The second edition of "Managerial Economics—A Modern Approach" written by Professor Fang Boliang is a distinctive textbook designed for higher education. The book explores how to allocate scarce resources to effectively manage costs and provides the tools and concepts of managerial economics that managers apply in practice. Therefore, it is also a practical work for business practitioners. The author intentionally adopts a simple and easy-to-understand writing style. The book rarely uses technical terminology, complex graphs, or advanced mathematics, which significantly enhances its readability and practicality. Some chapters include mathematical supplements. This content uses algebra and calculus to reinforce the main text of the chapters, thereby increasing its utility. The book's greatest feature is its abundance of examples and cases, which are closely linked to theoretical discussions and provide an in-depth reflection of the theories. The book emphasizes that the principles of managerial economics applicable to North America and South America are equally applicable to Africa, Asia, the Pacific region, and Europe, and it selects examples and cases from around the world to demonstrate this consistency. The discussion questions at the end of the book also worldwide examples, these diverse and theory-practice-connected examples add much luster to the book.