Business and Management Communication (English Edition. 6th Edition)

Author: (USA) John Locke
Publisher:
Publishing Time: Not available
Features: This book emphasizes the combination of teaching and practical application, highlighting practicality and skill development. It forms three distinct features:
First, the content system revolves around written and oral communication in business and management activities, exploring business communication skills.
Second, the structure is arranged with vivid examples throughout, supported by extensive references and engaging readers.
Third, the exercise design is set against the backdrop of business practices. The book is divided into five main parts:
1. Fundamentals of Effective Business Letters
2. Letters, Memos, and Emails
3. Interpersonal Communication
4. Reports
5. Job Seeking
It includes 19 chapters covering how to write various types of business letters, how to conduct effective oral communication in different business settings, and interpersonal communication in cross-cultural contexts. It is an extensive and highly practical textbook on business communication, very suitable for "Business Communication" courses offered to undergraduate, graduate, and MBA/EMBA students.