9 Lessons to Win the Satisfaction of Key Clients: Strategies and Methods to Make Customers Move from Satisfaction to Surprise and from Surprise to Loyalty

Author: Su Dinglin
Publisher:
Publish Date: 2006-01-01
Features: This book is divided into nine parts, discussing nine major techniques and strategies on how to correctly understand customer satisfaction, how to measure customer satisfaction, how to form alliances with customers, how to conduct customer relationship management, and how to cultivate customer loyalty. The content is in-depth and detailed. Additionally, it incorporates numerous domestic and international corporate cases, fables, and short stories to illustrate and explain the arguments, making dry marketing theories vivid and engaging, and demonstrating strong practical applicability.