Big Picture, Small Steps: How Great Companies Create Exceptional Performance

Author: (USA) Jennings, translated by Wang Zhaogang
Publisher:
Publish Date: 2006-01-01
Features: The author summarizes the successful performance of 9 American enterprises, none of which adopted outdated strategies such as cost-cutting or exaggerating business results. Instead, they adopted a big-picture approach with a focus on details. The book outlines 10 modules, each revealing a truth and introducing a company to demonstrate how they applied that module.