China Business Theory Frontier III

Author: Guo Dongle, Song Ze, Jing Linbo
Publisher:
Publishing Time: Not available
Features: This book consists of 19 topics, gathering the latest research findings from circulation experts across the country. It not only explores macro issues such as circulation innovation, circulation structure, business scale, development strategies for commerce and trade, and credit systems, but also investigates micro issues such as information technology, distribution channels, corporate competition and cooperation, shopping malls, brand strategies, and commercial street design. Emphasizing the combination of theoretical research and empirical analysis, it strengthens cross-country comparative studies and proposes numerous policy recommendations. It is an academic monograph that integrates theory and practice, history and reality, and countermeasures with foresight.