Son of military strategy

Author: Li Jingkang
Publisher:
Publish Date: 2003-08-01
Features: The marketing service industry has always been a vanguard in the market economy. Li Jingkang's experience and the solo marketing techniques in The Son's War Strategy can serve as a reference for young entrepreneurs who are just starting out and lack funding. Learn to decipher the behavioral patterns and consumer psychology of Chinese people, and delve into the sales techniques of businesses and the art of negotiation with customers. This "Son's War Strategy" is Li Jingkang's unique marketing philosophy. Overall, the book has four key features:
1. The text is exceptionally smooth, rare in the market. It avoids moralistic or stern preaching, with an exceptionally colloquial expression that makes it feel less like reading a book and more like a conversation with the author.
2. The national characteristics and consumption patterns of Chinese people are distinctly different from those in Western countries and even neighboring Japan in their unique style.
3. "Theoretical battles on paper" and "actual field combat" are entirely different. Someone who can teach sales theory in a classroom may not be able to "step into the limelight." However, while the author has built a theoretical foundation through practical experience, his expression is uniquely distinctive. He avoids overwhelming readers with grand theories or frameworks, instead drawing from real-life cases to pass on experience. This helps readers understand the core background of whether a deal is made or not, including psychological factors, external environments, and market conditions, ensuring readers gain tangible insights.
4. Every technique in the book can withstand the "brawling" test. Not only are they achievable, but they are also attainable. While they won't instantly elevate you to a leadership position, they can make you a top-notch sales expert.