Strategic Market Management (Seventh Edition)

Author: (USA) David A. Aaker
Publisher:
Publish Date: 2005-11-01
Features: This book is a classic textbook written by Professor David A. Aaker of the University of California, Berkeley, and is considered one of the best works on strategic management. Since its first publication, it has received widespread acclaim. In this new edition, the author has extensively incorporated research findings related to strategic market management and has adjusted both the structure and content based on changes in the market environment and the development of business practices. Compared to other similar works, this book has the following distinctive features:
◎ Emphasizes strategic formulation from a global perspective;
◎ Highlights the application of creative thinking in strategic market management;
◎ Broadly incorporates research findings from other disciplines.
Additionally, this new edition maintains the book's consistent style, offering rich and detailed content with a concise and structured layout. It surpasses other comparable works in breadth, depth, and insight, demonstrating a perfect balance between academic rigor and accessibility. This book is suitable as a textbook for marketing strategy or strategic management courses for MBA, EMBA, and business administration graduate students, as well as for training middle and senior-level management personnel in enterprises.