Advertising Management

Author: Zhen Xinhai
Publisher:
Publish Date: 2004-01-01
Features: This book treats advertising management as an important topic in advertising theory and practice, discussing and researching it independently. It aims to conduct systematic theoretical exploration and practical analysis of advertising management based on summarizing the practical experience of predecessors in advertising management and absorbing the theoretical research achievements of predecessors. This is intended to promote the construction and development of the branch discipline of advertising management in Chinese advertising studies, in response to the urgent needs and calls of the development of China's advertising industry.