Depth: How China Became a First-Class Enterprise

Author: Huang Zhaochun
Publisher:
Publishing Date: Not available
Features: Many Chinese enterprises are like stubborn children, always wanting to play hula hoops while doing homework, only to end up losing both—the hula hoops remain untouched, and in the end, the homework gets done incorrectly! Milton Kotler once said, "Visionary leaders in China have successfully built trustworthy corporate images, but what we currently promote is merely the product representation of the company, while the product itself should possess its own vivid image." Mr. Huang Zhaochun's proposed in-depth positioning is worth learning and reflecting upon by our enterprises. From the book, you can realize an idea often overlooked by us: many methods and concepts are not as profound or difficult to understand as they seem; everyone believes they have already implemented them. The difference lies in depth—some touch the core, while others float on the surface. The results, of course, are vastly different, as these two approaches offer fundamentally opposing perceptions and benefits to consumers. Relying solely on this book may not lead you to greatness, but it can lay a solid foundation for your success. Because for any enterprise aspiring to achieve great things, in-depth positioning is an unavoidable step!