E-commerce (6th Edition)

Author: Gary P. Schneider (USA)
Publisher:
Publish Date: 2006-05-01
Features: This book is a balanced textbook that covers both business and technical issues in e-commerce. It neither avoids technical discussions for management nor gets bogged down in technical details throughout, achieving an organic integration of technology and management, theory and practice. The chapters are divided into four parts: Overview, Business Strategy, Technology Management and Integration. Compared to the previous edition, this version adds wireless network technology and wireless hotspots, revises the profit models of online advertising, introduces supply chain management tracking technology, discusses how to deal with spam, and covers check processing in online banking. It strives to reflect the latest developments in the field of e-commerce. The language is concise and well-structured, with an appropriate depth of explanation, making it an excellent textbook on e-commerce.