The boss is not a salesperson: micromanaging is not a good boss

Author: Chen Taizhong
Publisher:
Publish Date: 2006-01-01
Features: This book attempts to clarify the relationship between bosses and sales staff from five aspects: "taking the right position, empowering, motivating, managing, and cultivating." It helps bosses find their proper role in marketing work. The target readers of this book are bosses and other business leaders, as well as those aspiring to become bosses. You are ambitious, logical thinkers who always seek to understand the truth behind every matter. Therefore, unlike most current books that rely solely on case studies and analysis, this book adopts a structured approach to guide clear-minded bosses to continue thinking, inspire their desire for action, and apply these insights to their daily work. If this is achieved, then this book will have achieved great success.