The market is talk: 95 ideas to turn around the traditional corporate mindset

Author: (USA) Levin
Publisher:
Publish Date: 2002-01-01
Features: Business, by its very nature, is about human nature. Natural, human conversation is the true language of business. If internal and external personnel effectively communicate and integrate using this language, the company will gain the greatest benefits. What's most important is that these principles are ancient, eternal, and true. Now, people are beginning to rediscover their value, and a revival trend is sweeping the business world. The true power of the internet lies not in the technology itself but in its profound impact on how people conduct business. These changes not only deeply affect your market but also influence the nature of your company. The 95 arguments in Market is Talk that turn traditional corporate thinking on its head sparked a lively and intense debate, rekindling people's perspective on business. Now, customers and employees are communicating in a web language that is natural, candid, direct, and even humorous. If a company ignores this online communication style, it will face a major crisis; if it fails to engage in such communication, it will miss a rare opportunity for development. This book is bold, incisive, and sharp-witted, telling us how to leverage the human aspects of business and technology. It issues a warning to corporate managers: either join this true revolution or miss this chance and be left behind by the new era of business. The book includes chapters such as Internet Revelations, Conversation is Easy, Market is Talk, Hyperlink Organizations, and Post-Revelations.