China Real Estate Media Marketing Practical Strategies - Real Estate Media Warfare

Author: Xiao Yong, Li Yongtao
Publisher:
Publishing Date: Not available
Features: The book "China Real Estate Media Marketing Practical Strategies" is edited by frontline practitioners from two newspapers. It takes nearly a decade of real estate marketing competition as its main theme, narrates the ups and downs of the real estate industry, and fully demonstrates the role of media as the "news eye" and the "marketing engine" in the housing market. — Wei Mingxiang, Secretary-General of the China Journalists Association