Children's Product Brand Marketing: Creating Forever Cool

Author: (USA) Wicheo
Publisher:
Publish Date: 2000-01-01
Features: This book showcases and analyzes the world of children's thoughts, helping entrepreneurs understand and cherish the inner world of children. It enables them to create and develop new brands while providing valuable methods and strategies for businesses seeking to enter the children's market and succeed in this competitive field. Disney, McDonald's, Barbie, and others have built their success and brands through the children's market, holding unparalleled status in children's hearts. The creators and developers of these brands understand children's endless emotional needs and know how to keep their brands "cool" year after year. However, most companies lack this knowledge.