Sales Techniques and Strategies: The Ultimate Guide to Effortless Phone Selling

Author: McKinsey & Company Marketing Consultants
Publisher:
Publish Date: 2005-03-01
Features: Telesales is evolving into a convenient and efficient marketing technique, and is valued by many companies for its unique advantages. This book primarily introduces: how to prepare for telesales, how to make calling visits, how to sell products over the phone, how to handle refusals during calls, and how to successfully close deals. The book is written in a fluent manner, providing numerous case studies and sales scripts for reference, supplemented by insightful framework language. It helps salespeople master the psychological and verbal strategies in telesales, maximizing the advantages of telesales, and ultimately achieving successful closures.