Supreme Enterprise Supreme Marketing: Personal Selling (First Part)

Author: Zhou Wen. Bao Yan
Publisher:
Publish Date: 2002-10-01
Features: This book systematically explains the essential elements of the sales profession, analyzes the 80/20 rule of personal selling, and teaches how to be more effective in sales. It helps sales staff comprehensively understand how to find potential customers, how to conduct meetings, communication, and handle objections. The book provides detailed instruction on negotiation and closing techniques, emphasizes the importance of relationship selling and after-sales service, and offers salespeople with contract templates.