Dell Direct Sales Strategy

Author: Chen Guang
Publisher:
Publish Date: 2005-01-01
Features: This book provides a detailed and comprehensive introduction to the innovations and transformations in Dell's direct sales model, product solutions, customer-oriented strategy, direct sales services, human resource management, and competitive strategy. From this, we can clearly explore the true reasons behind the success of the "Dell Model," as well as the numerous unique and effective business and management experiences embedded in its rise, innovation, and expansion, which will be worth later generations to learn from and emulate. The book systematically introduces the innovations and transformations in Dell's direct sales model, product solutions, customer-oriented strategy, direct sales services, human resource management, and competitive strategy, clearly exploring the true reasons behind the success of the "Dell Model."