Don't let the elephant step on you: Growth strategies for small and medium-sized enterprises

Author: Lee Kai-Sheng (Singapore), Lin Yuan-Hua, Tan Su-Juan
Publisher:
Publish Date: 2003-09-01
Features: This is a book that narrates the growth and development of small and medium-sized enterprises (SMEs). The authors analyze, in a practical manner, the experiences and strategies of operating under resource constraints faced by Asian SMEs, providing scholars and operators with a wealth of valuable advice. The authors have made outstanding contributions to raising awareness of the resource limitations of SMEs, analyzing how Asian SMEs can better utilize growth strategies, and summarizing highly valuable rules for applying each strategy. SMEs face a series of operational and resource constraints—does this mean they are destined to remain "small"? As weaker players, how can they effectively compete with the "giants"?