Competitive marketing strategy

Author: Zhu Mingxia
Publisher:
Publish Date: 2001-08-01
Features: The purpose of this book is to provide a competitive marketing theory framework for marketing professionals and theoretical researchers, as well as a series of practical competitive marketing strategies for those engaged in marketing management. During the writing process, numerous charts were used to illustrate the concepts, making them easy to understand and follow. By combining a wealth of case studies, the book offers a detailed analysis of the market competition strategies of different marketers in various industries, and enhances the methods and countermeasures for applying these competitive marketing strategies and developing competitive strategies. The book covers topics such as the formulation of corporate competitive marketing strategy plans, industry competitive force analysis, basic competitive strategy analysis, competitive marketing target market selection strategies, marketing strategies for dominant firms, market leader competitive strategies, and corporate international competitive strategies.