Small to Big, Weak to Strong: 31 Key Principles of Chinese Marketing

Author: Qin Guowei
Publisher:
Publish Date: 2006-01-01
Features: Currently, there are two trends in the management and economics book market: Trend one is that domestic high-quality publishers are increasingly collaborating with renowned foreign professional publishers to introduce foreign works more quickly, comprehensively, and thoroughly. Trend two is that domestic management experts are actively promoting the application of Chinese management philosophy to Western modern management science, which has sparked the current "Chinese-style" trend. These two trends have emerged due to the demands of domestic readers and have brought about a rich variety of management and marketing books. Renowned economists, marketing theory experts, managers of multinational companies, and the founder of "Evergreen Business," have all contributed their years of research, employing rigorous theories, systematic analysis, and case studies from well-known enterprises to teach readers how to better formulate corporate development strategies, product marketing strategies, and how to more effectively organize the implementation of marketing plans. With a broad perspective, they naturally have undeniable advantages. However, whether these fully meet the domestic demand for practical experience remains uncertain, and no one dares to make such a conclusion. It is undeniable that the majority of businesses in China are small enterprises struggling to survive, or medium-sized enterprises that have already established themselves and seek steady development. These leaders also hope to eventually reach a higher level of understanding—focusing on realizing dreams, industry development trends, formulating comprehensive strategies, and corporate culture construction. These majority players in the Chinese market share the same dreams of growth and success, striving hard in the fierce market. In response to their calls and practical challenges, what can experts contribute, and what can we contribute? A fact is that starting from the grassroots level as a salesperson and eventually becoming an influential practical expert in China's marketing field, Mr. Qin Guowei has contributed ten years of experience and reflection. Without ornate language or elegant sentence structures, every word and sentence expresses the deep thinking of Mr. Qin Guowei from his past positions in ordinary marketing roles, and reflects the refinement he has gained through his experiences in state-owned enterprises, private enterprises, and multinational companies in the Chinese market. Therefore, I firmly believe that Mr. Qin Guowei's new work will undoubtedly bring us more inspiration and reflection.