David Challenges Goliath: 33 Legends of Winning Big in Competition Between Western Enterprises

Author: Klaus Schmeichel (Germany)
Publisher:
Publish Date: 2005-11-01
Features: Should people enter a saturated market? We don’t have to strictly adhere to the seemingly unshakable truths of economic life! Because there will always be such unnoticed newcomers who not only force powerful competitors to swallow bitter fruit but even, them. In this book, you will see:
A champagne from former East Germany actually defeats a traditional brand to become the market leader.
A poor English-speaking Austrian kid surpasses the American idol Sylvester Stallone and even becomes a political star.
A film with a modest budget, pushing a blockbuster starring the red-hot Hollywood sex symbol Robert to the corner of the cinema.
Suddenly, a weekly news magazine with similar content and market share appears alongside the German magazine Der Spiegel, which has sold over a million copies.
When the brave and clever unknown challenges the market giant, the frequency of David-style legends far exceeds our expectations.
This book proves: There is no invincible enemy in economic activities.
In this book, you will discover David’s success:
Leveraging the development of the company’s core competitiveness in a timely manner.
Relying on a firm business philosophy and long-term development rules.
Utilizing self-advantages and integrating social resources.
Mastering exquisite management skills and unique marketing strategies.
This book is the sister volume to "Major Economic Blunders in the West." Together, they offer a comprehensive understanding of economic life and personal development.