Be the Best Customer Manager: A Training Manual for Customer Manager Qualities

Author: Wei Kaiyong
Publisher:
Publish Date: 2007-01-01
Features: As the bridge between a company and its customers, the Account Manager directly impacts the survival and development of the enterprise. The primary responsibility of an Account Manager is to strengthen relationships with customers and better meet their needs, thereby establishing and enhancing the company's competitive advantage. The evolution from a salesperson to a sales representative, and then to an Account Manager, marks a significant milestone in the shift from a "product-oriented" to a "customer-oriented" approach. The Best Account Manager is a tailored work guide specifically designed for Account Managers. It comprehensively and systematically explains the methods and skills of Account Manager work, focusing on key aspects such as role awareness, self-management, customer communication, and conflict resolution. At the end of the book, some targeted work templates for Account Managers have been added to assist with daily tasks. This book can help Account Managers eliminate doubts, improve their skills, and maximize their potential to achieve both professional and personal value.