Sales Force: Unique Selling Proposition

Author: Li Xiaojuan
Publisher:
Publish Date: 2007-01-01
Features: This series of books breaks away from the conventional theoretical models of marketing books, starting from the communication aspect within the product sales field, and teaches readers how to sell their products, how to use product information to gain greater added value in communication, and provides a detailed interpretation of the sales power, big ideas, copywriting power, and big bidding in the communication category of product marketing. Each book also includes case studies of companies' actual business activities. This book thoroughly analyzes the "Unique Selling Proposition" (USP) and elaborates on how crucial the sales proposition is in the product sales process, especially how a unique proposition makes it difficult for customers to forget the product, can appeal to the unique selling points of the product, and create the most sales-powerful advertisements. This book will guide product marketers to find a sales proposition from the product's personality that can be recognized by buyers, thereby gaining potential customers. This book integrates knowledge, fun, and practicality, making it a must-read for those in the marketing field to improve the sales power of products.