Visual Marketing: Shaping Corporate Brand Marketing Power with Eye-Seeing Creativity

Author: Hou Zhangliang
Publisher:
Publish Date: 2006-01-01
Features: Visual marketing is a brand-new form and concept of marketing, with excellent applications in industries such as real estate, supermarket retail, electronic information, daily chemical, food and beverage, cultural media, tourism, and apparel. Visual marketing advocates the marketing power brought by strategic design, effectively creating differentiation from competing brands and helping companies save promotional costs. Visual marketing combines artistic inspiration with creative thinking to find the best fit between design and the market, achieving the sedimentation, enhancement, and visualization of corporate and brand culture, thereby creating an even more outstanding brand image. The book "Visual Marketing" primarily introduces the basic knowledge and practical methods of corporate visual marketing, comprehensively reflecting how companies can leverage image design to serve their marketing in the market economy. It specifically covers marketing techniques in areas such as CI planning, product design, packaging visual, display and layout design, advertising design, web design, and entertainment fashion.