Event Marketing: The Sharp Tool to Rip Open the Homogeneous Market

Author: Lizard Team
Publisher:
Publish Date: 2006-01-01
Features: This book introduces an overview, origins, advantages, and problems of conference marketing, as well as the operational details and key points of conference marketing. It discusses the organization and system construction of conference marketing and, combining with the 36 Stratagems of military tactics, explores the strategic aspects of conference marketing. It also analyzes some current problems and future development directions in conference marketing.