Corporate Culture Construction: Reshaping the Spiritual Pillar of the Enterprise

Author: Xing Yiqun, Zhang Daliang
Publisher:
Publish Date: 2007-01-01
Features: This book starts from the common problems encountered by Chinese enterprises in the process of transitioning from non-standard to standardized operations, elaborating on the importance of corporate culture construction. It then systematically introduces the knowledge that must be mastered for corporate culture construction from a theoretical perspective, explains the process of corporate culture construction from a practical standpoint, and demonstrates the entire practice of corporate culture construction through a real case. Finally, it addresses related questions about corporate culture, providing readers with further assistance in gaining a deeper understanding of corporate culture construction.