Business Management of Shopping Malls: Theory, Cases, Systems, Practice

Author: Zhao Tao
Publisher:
Publish Date: 2005-05-01
Features: This is a must-read book for managers working in shopping malls or those who are interested in working in them. It primarily introduces consumer shopping psychology and shopping environment, preparation for shopping mall opening, indoor planning and design of shopping malls, mall project management, mall human resource management, mall pricing management, mall marketing management, modern mall administrative management, mall cashier and office automation management, mall financial management, mall hygiene and safety management, mall image management, PB strategy, and mall property rights system reform, a series of issues closely related to corporate operations. The book first introduces the origin, history, development, types, and characteristics of commerce, and then elaborates on organizational forms, management systems, and operational strategies related to shopping mall management.