Marketing Plan (Third Edition)

Author: John Vennard
Publisher:
Publish Date: 2003-09-01
Features: This book provides a detailed exploration of how to select marketing messages for companies and products, how to evaluate competitors, marketing strategies and action plans, media and promotional plans, the importance of using different methods for different markets, and the writing and communication of marketing plans. In this book, the author uses numerous charts to illustrate the specific content being discussed, highlighting the book's ease of understanding and professionalism. Therefore, this book is an extremely practical guide for both newcomers just involved in marketing plan development and experienced marketing professionals.