Million Dollar Sales Letter: The Secret to Rapidly Boosting Your Bank Deposits

Author: Robert Collier (USA)
Publisher:
Publish Date: 2006-07-01
Features: Robert Collier is an unprecedentedly great writer of sales letters and advertising copy. His specialty is selling books, and he believed that anyone who could sell books through letters or advertising could sell anything. Collier sold a famous book series called "The Harvard Classics." The appeal of this series lay in the ability to receive a classical education without attending school. He also wrote advertisements for O. Henry's books, including the beloved "The Gift of the Magi," and for Wells's "Outline of World History." In the book "The Million Dollar Letter," Collier shared "how he did it." In this book, these 15 good letters were painstakingly selected from ten thousand good letters, considered the best sales letters to date. This book was first published in 1934, and after all these years, the techniques and principles he used back then remain highly effective today. Experienced copywriters regard this book as an invaluable reference in the field of published sales techniques. Collier explains that to write successful advertisements, the author must enter the reader's mind and engage in conversation with them. He says, successful sales letters read like a letter written to a good friend, telling them about an exciting discovery that will benefit them as well. If you want to choose someone in the U.S. who can write sales letters for you and help you achieve your desired results, Robert Collier might be the right person for the job. In the field of selling goods through mail, he has years of successful experience, selling a wide variety of products, from excavators to fertilizers, books, umbrellas, socks, stocks, bonds, and services. Through his letters, he earned billions of dollars for his employers. As a result, today, he has become the best author of successful sales letters in the United States.