Little Stories, Great Marketing: The Marketing Wisdom That Influenced Global Sales Masters

Author: Chen Shukei
Publisher:
Publish Date: 2005-01-01
Features: Selling a comb to a monk teaches us to think from multiple perspectives and not to be confined by conventional norms; selling an axe to the president demonstrates the importance of confidence and not losing it... This book explains profound and complex marketing principles through a series of vivid and classic marketing stories. It selects over one hundred classic marketing stories from around the world, both ancient and modern, and provides in-depth professional marketing commentary. Readers can appreciate the stories while experiencing the wisdom and insights of exceptional marketing. This book selects over one hundred classic marketing stories from around the world, explaining profound and complex marketing principles through vivid and classic stories.