Child Economics: Why Do Children Mean Business Opportunities?

Author: (US) Anne Sutherland, Beth Thompson
Publisher:
Publish Date: 2003-01-01
Features: The main focus of this book is the Y-generation born between 1988 and 1999. These children, who grew up in a consumerist environment, have created a massive consumer market and influenced family purchasing decisions. Additionally, they are strongly shaping consumer attitudes across other social strata.