Learn Public Relations with Me (Practical and Treasure Edition)

Author: Jiankang Li
Publisher:
Publishing Time: Not available
Features: In the past, public relations was the behavior of groups and organizations. Now, with the development of society, the individual struggle has been discarded by history, and personal public relations has become a skill for modern people to develop themselves and pursue success. This book extracts the essence of public relations theories from famous psychologists at home and abroad, connects them with practice, selects examples, and integrates skills, magnanimity, humor, courage, momentum-building, and packaging, making you adept in dealing with people and situations. However, many people, including many who are currently engaged in public relations work, do not truly understand the essence and practical techniques of public relations. Some scholars are often well-versed in public relations theory but become lost when it comes to practice; some practitioners often work tirelessly but do not know how to use theory to guide and improve their public relations skills; and even more rely on their social experience and life experience, or even use power and connections to build a "network," to engage in public relations activities. To help more people master public relations techniques, especially to assist those involved in public relations planning and operations in improving their professional abilities, we have written this book. In this book, we comprehensively introduce public relations knowledge and techniques, and we believe it will help you overcome misunderstandings in public relations and work more successfully.