2004 MBA Joint Exam - Tsinghua Coaching Materials (Management): Tsinghua Coaching Materials

Author: Zhang De
Publisher:
Publish Date: 2003-07-01
Features: This set of tutorial materials fully reflects the requirements of the "MBA Examination Syllabus." The author, driven by the spirit of ensuring the reliability and validity of the Management Master's Entrance Examination, aims to reflect the characteristics of the management major while being beneficial for middle-aged and young management personnel with practical experience to enter the program, thereby promoting the development of management education. This series includes a large number of examples and exercises, training examinees to improve their analytical and problem-solving skills based on a solid understanding of theoretical key points. This book is the Management section of the Tsinghua Tutoring Materials for the National MBA Unified Examination. The content is divided into two parts: Basic Principles of Management and Learning and Exam Preparation Guidance. The Basic Principles of Management section systematically introduces the fundamental concepts and theories of management from five aspects—planning, decision-making, leadership, and control—following the spirit of the "Examination Syllabus" formulated by the National MBA Education Steering Committee. The Learning and Exam Preparation Guidance section focuses on introducing study methods and exam-taking techniques for the management course. The appendix provides analysis of MBA entrance examination questions from before 2001 and offers three sets of mock exams. This revision has added a "Famous Quotes" section to enrich readers with insightful language.