Service Marketing (3rd Edition) (Business Management Classics Translation Series · Marketing Series): Business Management Classics Translation Series (3rd Edition)

Author: Christopher H. Lovelock
Publisher:
Publish Date: 2001-05-01
Features: This book comprehensively and systematically elaborates on all aspects of the service marketing field, covering the entire evolution of service marketing thought. The reading materials and cases in the book are written by the author, who possesses both academic and practical experience. These reading materials and cases discuss the innovative achievements of service marketing thought in practice, as well as the problems and challenges faced by practitioners. This book comprehensively and systematically elaborates on all aspects of the service marketing field, covering the entire evolution of service marketing thought. The reading materials and cases in the book are written by the author, who possesses both academic and practical experience. These reading materials and cases discuss the innovative achievements of service marketing thought in practice, as well as the problems and challenges faced by practitioners.