Excellent Advertising: How to Create the Best Graphic Ads

Author: Jim Aitchison
Publisher:
Publish Date: 2005-01-01
Features: This is an outstanding book on advertising. Author Jim Aitchison, with his 20 years of rich professional experience in the advertising industry and the numerous fascinating case studies he presents in the book, makes it a classic in the field of graphic advertising. It covers everything from how advertising works, how the methods of shaping brands have evolved, how to get creative inspiration, to copywriting and design. It is a must-read for every industry professional or aspiring one, and also holds immense value for any client. This book is destined to be a must-read for every industry professional or aspiring one. It is also absolutely essential for clients who want to know how their money is being spent and want to make every dollar count (note, for the latter, they must admit they don’t fully understand all the circumstances, otherwise, this book might not be necessary for them to read). This is a book that guides you step by step in creating outstanding printed advertisements, covering everything from how advertising works, how the methods of shaping brands have evolved, how to get creative inspiration, to the writing and design of campaigns. This book is written for the thousands of young people in the advertising industry who are eager for guidance and inspiration to produce "big ideas." It is a must-read for those struggling in the business world and those dreaming of entering this field. It holds immense value for any client. If you believe in advertising, this book is your "Bible"! Jim Aitchison’s rich professional experience in the advertising industry and the numerous fascinating case studies he presents in the book make it a classic in the field of graphic advertising. The content includes extraordinary wisdom, how to express your ideas, pre-creation before creation, and how to get creative inspiration.