Playing Cards: Ace in Enterprise Strategic Management

Author: Li Chaoju
Publisher:
Publishing Time: Not available
Features: This book elaborates on the concepts and methods of corporate strategic management from six aspects: "Softness," "Strength," "Precision," "Position," "Strategy," and "Timing." In terms of concepts, the book provides detailed explanations of each management "trump card" through the "Trump Dictionary"—Softness means "carrying the burden of virtue, embracing inclusiveness"; Strength signifies resilience and self-renewal; Precision ensures steady development, safety, and efficiency above all; Position refers to being in a dominant position; Strategy emphasizes the importance of strategic planning, establishing a proactive mindset, setting strategic goals based on predictions, and strengthening the implementation of strategic plans; Timing involves seizing the moment and guiding trends in alignment with the times. In terms of methods, the book provides an in-depth introduction to five "Trump Principles" and analyzes classic success and failure cases accordingly. Additionally, it introduces the core management ideas of six management experts—W. Chan Kim, Lang Xianping, Wang Zigang, Wang Pu, Peng Jianfeng, and Xiang Bing—as well as the core management ideas of six "Trump CEOs"—Walton, Gordon Moore, Dell, Bill Gates, Welch, and Li Ka-shing. The book includes: King Trump Soft Card, Small Trump Strong Card, Spade 2 Precision Card, Heart 2 Position Card, Spade 2 Strategy Card, and Diamond 2 Timing Card.