School Marketing: Winning Positioning and Promotion in Competition

Author: Chu Hongli
Publisher:
Publishing Time: Not available
Features: This book examines the operations and competitive behaviors of schools from the perspective and methods of marketing, and provides a series of effective suggestions for schools to win in fierce competition. How to effectively recognize and utilize the techniques and methods of school marketing. How to scientifically analyze the environment of school marketing (including the macro environment and micro environment). How to analyze and identify educational consumers and how to effectively segment the education market. How to identify and analyze competitors and how to position among numerous market targets. How to integrate target positioning to create distinctive educational services and disseminate distinctive educational concepts.