Sustaining Excellence (New Edition)

Author: Collins (USA)
Publisher:
Publish Date: 2006-09-01
Features: "Creating a great and enduring company, a truly lasting legacy, is a noble mission." How to build a great and sustainable company? Thoughtful people have long grown weary of fleeting management concepts that are more like annual buzzwords, and they yearn for management ideas that stand the test of time. This book shatters old myths, offers fresh insights, and provides practical guidance for entrepreneurs who aspire to build great companies that endure. Collins and Porras conducted a six-year research project at Stanford University, in which they studied 18 exceptional and enduring companies in depth, including General Electric, 3M, Merck, Walmart, HP, and Disney. These companies have an average history of nearly a century. What sets these companies apart from their competitors? What unique secrets do they possess that other companies don’t? By answering these questions, Collins and Porras go beyond verbose jargon, reject the pursuit of trends, and uncover the timeless qualities that make outstanding companies stand out. The book contains hundreds of concrete examples and is organized into a tight, practical framework that can be applied at all levels of management and entrepreneurship. Good to Great provides a grand blueprint for organizations built for long-term prosperity in the 21st century.