Author: (USA) Hill
Publisher:
Publish Date: 2005-10-01
Features: The strategic management course aims to help students understand two fundamental issues in business management: "What are the sources of a company's competitive advantage?" and "How can a company achieve sustainable competitive advantage?" This book emphasizes the holism and interconnectedness of concepts in its teaching methods. Through the progression of chapters, students can gain an increasingly deep understanding and appreciation of the basic concepts. Rich cases help students understand the strategic challenges faced by real companies and how to weigh conflicting choices. Each chapter begins with an opening case, introducing the background and real-world issues of the strategic management analysis discussed in that chapter. At the end of each chapter, there is a summary case to help students review the key points and methods of analysis through case study and problem-solving. The case of Dell is used as a learning companion case throughout the course, helping students grasp the overall concept of strategic management issues and their development. There are 59 discussion topics that provide further focused analysis of the discussions in the main text. The goal of teaching strategic management is to learn practical analytical methods. This book is accompanied by a large number of hands-on exercises based on real-world scenarios or data, including group discussions, literature research, strategic management projects, and online assignments.
Strategic Management: A Thoughtful Textbook on Strategic Management
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