Blue Ocean China Strategy: From Decision to Execution

Author: Wu Man Lanjiang
Publisher:
Publish Date: 2006-12-01
Features: This book integrates successful Blue Ocean Strategy solutions from China over the past decade. Through analyzing Chinese enterprise cases, it refines execution tools and proposes Chinese-style Blue Ocean decision-making and implementation philosophy. The entire book comprehensively examines how Blue Ocean Strategy can be formed in enterprises, covering aspects from politics to economics, from management to marketing, from modern management science to traditional Chinese culture, and from organizational systems theory to the basic concepts of organizational design.