Integrity: The Power of Corporate Character

Author: Liu Guangming
Publisher:
Publish Date: 2006-04-01
Features: Corporate integrity, corporate credit, and corporate image are important components of a company's intangible assets. Many businesses regard the enhancement of corporate integrity, corporate credit, and corporate image as investments to expand corporate wealth and increase intangible asset value. Practice has proven that corporate credit and corporate image projects are effective means to promote economic growth and spiritual civilization. In the corporate credit and corporate image system, corporate philosophy is the core element, and economic ethics is the essence of corporate philosophy. Therefore, studying corporate image and developing corporate image power cannot be separated from the research of economic ethics.