Communication Economics

Author: Wu Hong, edited by Huang Xiuching
Publisher:
Publishing Date: 2003-04-01
Features: This book is a textbook on communication economics. It is divided into thirteen chapters, providing a detailed exposition of major macro and microeconomic issues in the communication industry and communication enterprises, reflecting the recent development changes in the communication industry and the latest research progress in communication economics theory. The content is systematic, comprehensive, easy to understand, well-documented, and emphasizes the integration of theory and practice. It is suitable as a textbook for communication economics and postal economics courses in communication-related universities and colleges, as well as for economic management training courses in communication enterprises. It can also serve as a reference book for employees and cadres in communication enterprises to understand the basic theories of communication economics.