Fundraising Management

Author: Liu Junyan
Publisher:
Publish Date: 2003-09-01
Features: Fundraising management is an important component of corporate financial management. On a macro level, it relates to the rational allocation of social and economic resources, involving the rights, responsibilities, and interests between fundraising enterprises and investors. On a micro level, raising capital is not only one of the basic prerequisites for the survival and development of a business but also affects the fundamental framework of corporate governance. Therefore, conducting scientific fundraising management is of great significance for regulating the financial market, protecting the legitimate rights and interests of all parties involved in fundraising and investment, and improving corporate economic efficiency. Fundraising is a major issue faced by enterprises in their production, operation, and development. This book, combining theory and practice, outlines the various theoretical issues involved in fundraising management decisions, comprehensively introduces the different methods and means of fundraising, and accordingly points out the advantages and disadvantages of each method. It also focuses on the key issue of fundraising costs and fundraising risks in fundraising decisions, providing valuable references for theoretical research on fundraising management and the conduct of corporate fundraising activities.