E-commerce: Operation and Examples

Author: Ke Xinsheng
Publisher:
Publish Date: 2007-01-01
Features: This book addresses the development needs of enterprise management and customer marketing in the information age, introducing the responses and proactive actions of global enterprises, individuals, and governments in the field of e-commerce. It comprehensively covers the fundamental theories and application systems of e-commerce, with a focus on analyzing and describing how to operate e-commerce by integrating specific technical tools and social supporting environments. The content is divided into 9 chapters, including: the rise of e-commerce, the theoretical system and logical structure of e-commerce, the application fields and network marketing of e-commerce, solutions for electronic information flow, security, capital flow, and logistics, the implementation planning of e-commerce systems, as well as the progress of e-commerce in China and mobile commerce. The book is logically structured, illustrated with visuals, and emphasizes the connection between theory and practice. It fully incorporates the realities of China with numerous examples/cases, focusing on the rational selection and utilization of cases. Targeted discussions and analyses are interspersed at key points to support memory and interactive teaching, aiming for practicality. This book can serve as a textbook for MBA programs and graduate students in e-commerce, information management, business administration, and marketing at universities, as well as a training manual for corporate management. It can also be used as a reference for middle and senior management and technical personnel in enterprises and institutions.